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Glossary » website design

website design

the process of designing the content, the look and feel, the structure, the navigation, and the implementation of a website.

Website designers are user interface designers who design for a specific domain which is challenging for the wide variety of users, platforms, and browsers, and the common problems (among many others) of network performance, first-time and one-time users, and the powerful conflict between establishing brand identity and following predictable conventions.

Website design is a young and very rapidly changing field. Good website designers need to have a very solid background in the fundamentals of user interface design and need to focus on usability processes, such as user testing, rather than relying strictly on usability guidelines which quickly become obsolete due to the changing technology and user population on the web.