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Glossary » social psychology

social psychology

the study of how people interact in groups, how they think about groups of people, and how other individuals affect a person’s behavior. Social psychology overlaps with other fields in their interest in communication, motivation, and social cognition.

Social psychology often plays a part in the field of CSCW/Groupware in examining the impact that technologies have on social groups and how group behavior needs to be considered in the design of technology.