UX Recorder: Screen capturing software for iOS. Learn more.

Glossary » semantic differential

semantic differential

a type of survey question where respondents are asked to rate their opinion on a linear scale between 2 endpoints, typically with 7 levels. For example:

Please rate this software on the following dimensions:

easy to use 1 2 3 4 5 6 7 hard to use

-or-

easy to use 3 2 1 0 1 2 3 hard to use