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Glossary » eye candy

eye candy

graphics and illustrations designed primarily for the purpose of pleasing the visual senses; gratuitous imagery; fun and entertaining imagery with little functional value. Usually used pejoratively, eye candy may be appropriate for certain entertainment and marketing applications, but is generally an inappropriate approach to graphic design. A more appropriate approach is to focus on a user’s tasks and goals and design the visual layout to support them as well as possible. This is compatible with creating aesthetically-pleasing solutions, but the aesthetic approach needs to be guided by the critical goals of the interface.