a marketing method for determining the subjective response users will have to a given design. During a preliminary mockup stage, designs are presented to individual users and focus groups to evaluate how engaging, attractive, and persuasive different options will be. The goal is to decide whether a design distinguishes itself, whether it captures people's attention, whether it is effective in getting them involved in the application, and whether it is successful at encouraging people to return to the interface to use it again.
- diagnostic evaluation
- mockup
- persuasive computing
- Glossary Categories > Usability Methods > Usability Evaluation
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