OOBE; the interactions and first impressions a user has with technology when first opening the box it comes in and installing it, as opposed to the point-of-sale experience or the interaction experience of an expert user.
The out-of-box experience affects one of the potentially most difficult and stressful interactions a user will have with the product, when the least is known about the product's capabilities and interaction style. It can also be one of the most likely points at which a user will call customer support, so that improvements in this experience may result in significant cost savings in customer support and reduction in customer complaints.
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