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Usability Glossary: semantic differential


a type of survey question where respondents are asked to rate their opinion on a linear scale between 2 endpoints, typically with 7 levels. For example:

Please rate this software on the following dimensions:

easy to use 1 2 3 4 5 6 7 hard to use

-or-

easy to use 3 2 1 0 1 2 3 hard to use

see also

Likert scale
survey

categories

Glossary Categories > Usability Methods
Glossary Categories > Psychology > Empirical Methods
Glossary Categories > Usability Methods > Empirical Methods

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